What is Segment Margin?

Explanation

Large multinational companies operating over a varied region or selling various products/ services would be interested in knowing how their different business segments are performing. You can evaluate the performance better if the company breaks down its operations into segments and determines segment margins. It is important to evaluate it to understand which part of the business performs above or below average. Also, it helps businesses to decide where there exists a need to invest additional funds. This concept is irrelevant for small business organizations since they don’t have multiple operating segments. According to generally accepted accounting principlesGenerally Accepted Accounting PrinciplesGAAP (Generally Accepted Accounting Principles) are standardized guidelines for accounting and financial reporting.read more, a public company must report profit and loss according to its segment separately if the total assetsTotal AssetsTotal Assets is the sum of a company’s current and noncurrent assets. Total assets also equals to the sum of total liabilities and total shareholder funds. Total Assets = Liabilities + Shareholder Equityread more or revenue are 10 percent or more of the total companies’ profit or assets.

Segment Margin Formula

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Segment Margin = Contribution Margin of Segment – Traceable Fixed Cost

OR

Segment Margin = Segment Sales – Segment Variable Cost – Traceable Fixed Cost

Here,

  • Segment contribution marginsContribution MarginsThe contribution margin is a metric that shows how much a company’s net sales contribute to fixed expenses and net profit after covering the variable expenses. As a result, we deduct the total variable expenses from the net sales when computing the contribution.read more = Segment Revenue – Segment Variable CostTraceable fixed costs are those fixed costs directly attributable to a particular segment, and there will be no such cost if the segment shuts down.

Most businesses have departments based on the markets they serve, and all departments have various products. Each department’s product has someThe variable costing formula evaluates the direct cost and other variable manufacturing expenses incurred on each product unit. It is computed as the sum of direct labor cost, direct raw material cost, and variable manufacturing overhead divided by the total number of units produced.read more variable costs attached. Moreover, some of the fixed costsFixed CostsFixed Cost refers to the cost or expense that is not affected by any decrease or increase in the number of units produced or sold over a short-term horizon. It is the type of cost which is not dependent on the business activity.read more might incur due to the product. The rest of the fixed costs can be of different products, and some fixed costs might be common for all. And if the segment is a business unit, the margin of the segment will depend on the margin of contribution for all products, and the fixed cost will be traced to the department.

Example

Ceat Tyre Inc. manufactures automotive tyres. It has two departments, retail and wholesale. Below are the cost and revenue of each department.

The wholesale department has two products, Light Motor Tyre (LMT) and Heavy Motor Tyre(HMT). Details are as under –

The company wants to know whether products of the wholesale department are profitable or not –

Solution

Segment margin calculation can be done as follows –

  • Margin (Wholesale) = $500 – $250 – $60 = $190

  • Margin (Retail) = $75 – $30 -$10 = $35

Margin calculation can be done as follows –

  • Margin (LMT) = $100 – $100 – $25 = ($25)

  • Margin (HMT) = $400 – $100 -$25 = $275

LMT of wholesale depart has a negative segment margin. The wholesale department can improve the profits by closing the LMT department.

(Please note that overall company profit is not overall, as common fixed costs are not deducted in any of the above calculations).

Segment Margin and Fixed Cost

Segment cost includes three types of fixed costs – avoidable fixed costs, unavoidable fixed costs, and common fixed costs. Avoidable fixed costs are very important in the decision-making process regarding continuing a product line or discontinuing it. This cost gets terminated if the product or segment line is discontinued. On the other hand, unavoidable fixed and common expenses are not relevant in decision-making for aProduct Line refers to the collection of related products that are marketed under a single brand, which may be the flagship brand for the concerned company. Typically, companies extend their product offerings by adding new variants to the existing products with the expectation that the existing consumers will buy products from the brands that they are already purchasing.read more product lineProduct LineProduct Line refers to the collection of related products that are marketed under a single brand, which may be the flagship brand for the concerned company. Typically, companies extend their product offerings by adding new variants to the existing products with the expectation that the existing consumers will buy products from the brands that they are already purchasing.read more. Unavoidable fixed expenses are essential to carry on a segment or product line and cannot be eliminated. This cost will still get incurredCost Will Still Get IncurredIncurred Cost refers to an expense that a Company needs to pay in exchange for the usage of a service, product, or asset. This might include direct, indirect, production, operating, & distribution charges incurred for business operations. read more if the product line or segment is closed. Discontinuation of a segment will force the unavoidable expenses to be allocated to another product or segment line. Common expenses are the expenses forming part of the company and are allocated to various segments of the product line and cannot be eliminated as a part of a single segment margin analysis.

Advantages

Disadvantages

  • Focus on Short-Term Goals – Segment margin focuses on short-term numbers. Breaking down these numbers given the data point will help create pressure to reduce the losses and increase short-term earnings. If a business started a new division, in the beginning, this division would incur a loss in the beginning due to a non-efficient workforce and improper infrastructure. Still, eventually, over some time, it may generate profits. ·Data Manipulation – Identification and fixation of any particular sector as a different segment is not regulated by any ruling law. Still, it is left open for management to decide and mark different operating units as separate segments. It generates an open area for management to decide and manipulate the operating segment’s information, leading to misleading investors and other stakeholders

Conclusion

Segment margin can be described as determining and reporting financialsReporting FinancialsFinancial reporting is a systematic process of recording and representing a company’s financial data. The reports reflect a firm’s financial health and performance in a given period. Management, investors, shareholders, financiers, government, and regulatory agencies rely on financial reports for decision-making.read more of any large-scale multinational company’s separate individual operating area individually. The basic objective of this concept is to determine the profitability and financial position of the different operating segments. Segments can be identified at the product service level or a geographical level. Segment reporting helps management determine which segment needs greater attention and which should be scrapped.

This has been a guide to what is Segment Margin and its definition. Here we discuss the formula for calculation of segment margin along with advantages, disadvantages, and differences. You may learn more about financing from the following articles –

  • Gross Margin FormulaEBIT Margin FormulaProfit Margin FormulaNet Profit Margin